Spray tanning is a popular and profitable business that you can start with minimal investment and training. Whether you want to offer mobile or in-studio services, spray tanning can help you earn a steady income while making your clients look and feel great. In this article, we will show you how to start your spray tan business in 2023, covering everything from choosing your equipment and solution, to branding and marketing your business.
Before you start your spray tan business, you need to choose what type of service you want to deliver: mobile or in-studio. A mobile spray tan business lets you visit your clients’ places and spray them there. This can lower your costs on renting a space, but you will need consistent transportation and a portable booth or tent. An in-studio spray tan business obliges you to have a physical location where your clients come to you. This can give you more power over the environment and equipment, but you will have to pay for rent and utilities.
The type of spray tan business you choose depends on your budget, preferences, target market, and availability. You can also start with one type and transition to another as your business grows. For example, you can start as a mobile spray tan business and then open a studio when you have enough clients and capital.
The next step is to select your spray tan equipment and solution. There are different types of spray tan machines and guns available, such as HVLP (high volume low pressure), LVLP (low volume low pressure), or airbrush. You will need to consider factors such as the noise level, the spray pattern, the portability, and the maintenance of the equipment. You will also need to opt for a spray tan solution that suits your clients’ skin tones and preferences. There are different brands and formulas of spray tan solutions, such as organic, vegan, alcohol-free, fragrance-free, etc. You will need to test different solutions and see which ones give you the best results.
The next step is to market your spray tan business and attract customers. There are many ways to promote your spray tan business, such as social media, online directories, flyers, website, newspapers, etc. You will need to identify your target market and create a unique selling proposition that sets you apart from your competitors. You will also need to build a loyal customer base by offering incentives, discounts, referrals, and excellent customer service.
A studio spray tan business has higher startup costs because you have to rent or buy a space, pay for utilities, and furnish and decorate it. You also have more overhead costs such as rent, insurance, taxes, and maintenance. However, a studio spray tan business also has more stability, professionalism, and convenience. You can have a consistent location, schedule, and income. You can also have more control over the environment and lighting, and offer more privacy and comfort to your clients.